Your Way Home with Hongbin Jeong

The age-old foundation of marketing is that the loudest voices in the room often get the most attention. It’s a world that seems designed for the bold, the charismatic, the extroverted. Yet, for introverts, breaking into this industry that typically values boldness over thoughtfulness can feel like scaling a mountain. Being a big introvert herself, this left Jaslyn Qiyu frustrated about the landscape. So instead of forcing herself to fit the stereotype, she doubled down and chose to rewrite the script with her own consultancy firm, Mad About Marketing. Mad About Marketing specialises in coaching introverted leaders, particularly women and young professionals. On The Right Business, Hongbin Jeong speaks with  Jaslyin Qiyu, Founder, Mad About Marketing Consulting to find out more.    Presented by: Hongbin Jeong Produced and Edited by: Nadiah Koh (nadkoh@sph.com.sg)  Want to get featured on our show? Drop me an email today!

It’s all about intellectual property today as we speak to the Asian subsidiary of Japan’s leading entertainment conglomerate Avex Group.  If you’ve been a J-pop fan, you might recall Avex starting out as a wholesaler of imported music records in 1988.  The company has now expanded into diverse business areas such as record labels, live music performances, animation and filmmaking. It also manages music artists such as pop icon Ayumi Hamazaki.  Back to Avex Asia, the subsidiary specialises in brand licensing, artiste management, live events and concerts, anime production, content creation and digital streaming in the region.  It represents some of the world’s top intellectual properties including Pokemon, Rilakkuma, Sumikko Gurashi, Sonic The Hedgehog, Hello Kitty, forming collaborations across broadcasting, consumer products, marketing promotions as well as location-based entertainment. Now, Avex Asia’s licensing business is one that we want to focus on today, given how Asia is said to contribute over 30 per cent of all franchised businesses worldwide.  But why is Asia a hotspot for franchised business, and what are the trends shaping the franchising and licensing landscape in the region? How is Avex Asia tapping into these trends, and what intellectual properties does Avex Asia want to procure to better serve consumers in the region?  Speaking of acquiring IPs, Avex Asia recently expanded its portfolio to include sports licensing of Spanish Football giant, FC Barcelona for Southeast Asia and Japan. But why did the firm choose to enter into sports licensing and what are the opportunities it sees in sports licensing? On Under the Radar, Money Matters’ finance presenter Chua Tian Tian posed these questions to Edmund Low, General Manager, Avex Asia.

The Hot Seat takes on an International Woman's Day special to celebrate all woman from all different sectors of the world. We tackle the question - "What makes a successful woman?"  On this special edition, Hongbin Jeong invites three successful woman -  Anna Ong, Creator of ‘What's Your Story Slam’ and INSEAD MBA alumna and part of the school’s Limitless 2025 campaign,  Andrea Yew, Founder of Choke Clinch Crank Combat, and Rae Saleha, a local artist and actress, who was recently awarded the Most Promising Actress award for Singapore Malay Television and the Best Actress award at the New Zealand Web Fest. So how did all of these women become the woman they are today? What’s their secret behind success? Tune in to find out more.    Presented by: Hongbin Jeong Produced and Edited by: Nazirul Asrar and Nadiah Koh (nadkoh@sph.com.sg)  Want to get featured on our show? Drop me an email today!

Singapore shares hovered around the flatline earlier today as investors continue to monitor the global trade environment.  The Straits Times Index dipped 0.08% to 3,913.81 points at about 2.15pm (2.16pm) with a value turnover of S$867.17M in the broader market.  In terms of companies to watch, we have NetLink NBN Trust and ComfortDelGro, because NetLink will replace ComfortDelGro on the reserve list of the Straits Times Index (STI), following the index’s March 2025 quarterly review.  Elsewhere, from the possible impact of Trump’s tariffs on Southeast Asia, to how Nissan board is reportedly set to meet next week to discuss the future of its CEO - more international and corporate headlines remain in focus.   On Market View, Money Matters’ finance presenter Chua Tian Tian unpacked the developments of the day.

This International Women’s Day on Sports Minutes, we talk to Nurhafizah Abu Sujad, Head Physiotherapist for the Singapore National Teams about her journey in a male-dominated field. Sticking true to the theme of IWD 2025 - Accelerating Action - the long-serving physio who is affectionately known as 'Kak Fizah' shares how motherhood has shaped her career, her work empowering athletes, and her mission to break barriers in sports. Got a story to tell? Get in touch! raushan@sph.com.sg

For far too long, the world of investing, banking, and wealth management has been dominated by a male-centric view of power and success. But times are changing.  Women are stepping into the spotlight, wielding their financial acumen, redefining risk, and taking control of their wealth and futures like never before. The narrative of finance is being rewritten, and women are leading the charge. In fact, are they really better investors than men?  On The Wealth Tracker, Hongbin Jeong speaks with Liyann Seet, CEO of Yacht Luxe, hedge fund manager at Sunova Capital and fashion and lifestyle influencer to find out more.   Presented by: Hongbin Jeong Produced and Edited by: Nadiah Koh (nadkoh@sph.com.sg)  Want to get featured on our show? Drop me an email today!

International Women’s Day is a chance to acknowledge the achievements and challenges of women and look at how they are shaping the future. Trixie Khong was only a teenager when she first started crafting her own jewellery as a way to make some pocket money and also as a hobby. A decade later, she’s the founder of By Invite Only, a very established, and proudly Singaporean brand that makes affordable, sensitive skin-friendly jewellery. How does she do it? What makes her brand so successful? And how does she navigate the challenges of being a female entrepreneur?  On The Right Business, Trixie Khong, Founder & Chief Executive Officer at By Invite Only Jewellery to find out more.    Presented by: Hongbin Jeong Produced and Edited by: Nadiah Koh (nadkoh@sph.com.sg)  Want to get featured on our show? Drop me an email today!

Singapore shares began trading in positive territory, as markets eased fears after President Donald Trump called for a delay of his auto tariffs on Mexico and Canada. In early trade, the Straits Times Index (STI) was up 0.07 percent. In terms of companies to watch, Singapore's SATS, Mandarin Oriental's recent results, and the latest happenings Alibaba and China’s tech sector. The yield on Japan's 10-year bonds reaches a near 16-year high.  On Market View, finance presenter Willie Keng, dived into the details with David Chow, Director Azure Capital.

A new discovery has been made: a bat-borne coronavirus, HKU5-CoV-2, has been identified in China. While no human infections have been reported so far, the virus shares similarities with SARS-CoV-2, including its ability to infect human cells via the ACE2 receptor. This has sparked concerns about its potential to evolve and spread to humans, raising important questions about the future of global health. On The Big Story, Hongbin Jeong speaks to Dr. Leong Hoe Nam, Senior Consultant Infectious Diseases Physician at Rophi Clinic, to discuss how viruses like HKU5-CoV-2 emerge and the importance of monitoring these threats.   Presented by: Hongbin Jeong Produced and Edited by: Alexandra Parada (alexparada@sph.com.sg) and Hongbin Jeong Want to get featured on our show? Drop me an email today!

Lucence is leading a precision oncology company revolutionising cancer detection and treatment through their liquid biopsy technology. Founded in 2016, they specialise in non-invasive genomic testing that analyses both DNA and RNA, delivering critical insights for personalised cancer care. By advancing early detection and targeted therapy selection, Lucence empowers clinicians and patients with the correct tools to make informed, life-changing decisions. On The Right Business, Hongbin Jeong speaks to Han, the Founding CEO and Medical Director of Lucence, to share more about their non-invasive cancer screening approach.   Presented by: Hongbin Jeong Produced and Edited by: Alexandra Parada (alexparada@sph.com.sg) and Naz Want to get featured on our show? Drop me an email today!