Zhang Yan, NUS Business School

Zhang Yan, NUS Business School

1609_MDT_739

16 September 2020
To buy or not to buy? New study discovers the promotional approach matters
The Great Singapore Sale has gone online this year, until October 10th. New research on the retail sector has found that the way promotions are presented can have an influence on customers' buying decisions. Zhang Yan, Associate Professor, Department of Marketing, NUS Business School breaks down her research and how can retailers utilise it to generate more sales.

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