Wang Xiaofeng, Forrester

Wang Xiaofeng, Forrester

Xiaofeng Wang (1)

30 October 2023
Money and Me: What brands can learn from super-apps
A recent report by Forrester says future consumer digital experiences will be both more invisible and immersive .
Michelle Martin speaks to Xiaofeng Wang, Principal Analyst, Forrester about what the future holds for super-apps and mobile apps and whether companies should be investing in building super-apps or turn their attention elsewhere for engagement?

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11 November 2019
Influence: 11.11 Singles Day - Going Beyond Deep Discounts.
From social buying, complex promo schemes, selling apartments via auctions, to getting you to "game" and donate your points in red packets, Alibaba has generated in one day, more online gross merchandise volume than all US retailers on Black Friday and Cyber Monday since 2013. E-commerce players like Alibaba,, Lazada and Shopee all want you to buy with them. We take you behind the schemes with Wang Xiaofeng, Senior Analyst at Forrester.

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