Tom Mehrmann, Author of ‘Taming the Mouse’

Tom Mehrmann, Author of ‘Taming the Mouse’

Read with Michelle Martin: Tom Mehrmann, ‘Taming the Mouse’
How can a smaller player can overcome the odds and beat the bigger guy in the game of business?  Tom Mehrmann, Author of ‘Taming the Mouse’ and the President and General Manager at Universal Studios Beijing Park and Resort explains. He also gives some real-life examples of how Ocean Park Hong Kong managed to successfully compete with Hong Kong Disneyland.

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