Sophie Jokelson, Cove

Sophie Jokelson, Cove

2601_MDT_805

26 January 2022
Mind Your Business: The future of entrepreneurship in mature markets
Recently blockchain platforms like OpenSea, and NFTs like Bored Ape Yacht Club are hot topics. With the amount of publicity surrounding these industries, it is no wonder the majority of startups are saturated within these sectors. Sophie Jokelson, Chief Marketing Officer and Co-Founder, Cove shares some pros and cons of setting up in a mature market, and how mature markets can potentially provide more stability as compared to newer markets.

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