Shawn Lee, MediaOne & Mimrah Mahmood, Meltwater

Shawn Lee, MediaOne & Mimrah Mahmood, Meltwater

26 August 2019
Marketing Monday: Brand consistency and its effect on businesses
Brand consistency can be said to be reflective of a company’s values and its credibility. Shawn Lee, Associate Director of Brands, MediaOne and Mimrah Mahmood, Regional Director of Media Solutions APAC, Meltwater shares more about how brand consistency impacts a business and also how to manage it.

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