Shannon Cullum, BetterTradeOff

Shannon Cullum, BetterTradeOff

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5 July 2021
Why It Matters: Effective marketing in the complex fintech industry
While building a great product is the first step towards revolutionizing the fintech industry, deploying the right fintech marketing techniques to make it big is often a challenge in an increasingly saturated market. Shannon Cullum, Chief Marketing Officer, BetterTradeOff shares some of the common mistakes marketers make when marketing in the fintech industry and the kind of marketing strategies that work well for this industry.

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