Samuel Tan, Xandr

Samuel Tan, Xandr

17 August 2020
The importance of trust and transparency in digital advertising
The importance of trust and transparency in digital advertising is more of a priority now than ever before, after a series of scandals and investigations, which has left regulators and consumers more conscious than ever of the power of personal data. Samuel Tan, Senior Director, Market Development, JAPAC, Xandr shares more about how digital advertisers can ensure this is always their priority.

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