R. Raghunathan, WWF Singapore

R. Raghunathan, WWF Singapore

31 March 2021
Sustainable Singapore: WWF shares why there’s an unmet consumer demand for sustainable products in Singapore
A new study by Accenture and WWF Singapore has found that 80 percent of consumers in Singapore prioritize environmental concerns, such as climate change, carbon emissions, and single-use plastics. But, it also revealed that consumers also have trust issues with many businesses, compounded by the difficulty in verifying green claims made by them. R. Raghunathan, CEO, WWF Singapore shares how this gap between what consumers expect, and what services, businesses and the government in Singapore are able to offer, can close.

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