Professor Leonard Lee, NUS Business School

Professor Leonard Lee, NUS Business School

11 March 2020
Retail price promotions cause impatience
National University of Singapore (NUS) Business School conducted a research study that revealed that exposure to price promotions can cause impatience.  Professor Leonard Lee, NUS Business School’s Department of Marketing shares with us on how this study was done and how marketing strategies that we see on a daily basis influence how we think and react

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