Poh Shih Yin, Camel Nuts

Poh Shih Yin, Camel Nuts

0412_MDT_805

4 December 2020
Camel Nuts undergoes massive brand overhaul after 46 years
Camel Nuts has been around since 1974 which means that they have been in business for 46 years! Now led by its second generation leader, Camel Nuts is undergoing a brand refresh after more than 4 decades. The brand refresh saw Camel redrawing its iconic camel icon and reviewing its font. Poh Shih Yin, Director, Camel Nuts shares more about their brand refresh efforts and how the brand got involved with the 'Made with Passion' initiative.

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