Pierre Chandon, INSEAD

Pierre Chandon, INSEAD

26 July 2019
First Things First: The best behavioural nudges for a healthy life
If you want to lower your daily caloric intake, research finds that behavioural nudges can reduce daily energy intake by up to 209 kcal, the same number of calories in 21 cubes of sugar. Now behavioural nudges or facilitating action rather than providing knowledge or inducing feelings is what we’re focusing on today. And to tell us more is Pierre Chandon, Professor of Marketing at INSEAD.

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