Patrick Kwok, General Manager of Starbucks Singapore

Patrick Kwok, General Manager of Starbucks Singapore

02022023 DT - Patrick Kwok

2 February 2023
Under the Radar: Coffee chat with the GM of Starbucks Singapore - on price elasticity, business positioning strategy amid inflation, customer rewards programme, relationship with workers road ahead for the next 3-5 years, possibility of community concept cafes
Coffee is on the agenda for us today, with Starbucks Corporation set to unveil its results for the first quarter of fiscal year 2023 today.
According to Yahoo Finance, analysts are expecting an 8.6% on-year improvement in revenue, amid accelerating same store sales and unit growth, as well as a margin explosion.
Aside from the sales figures, it is also an exciting time for Starbucks in the US, with changes to its rewards programme and more. But what is the situation like for operations in Singapore, which is owned by Hong Kong-based Maxim’s Caterers?
How will Starbucks Singapore navigate issues surrounding its relationship with its customers, workers, and fellow industry players?
On Under the Radar, Drive Time’s finance presenter Chua Tian Tian sat down with Patrick Kwok, General Manager of Starbucks Singapore for more.

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8 October 2019
What you can expect from Starbucks’ new Mobile Order & Pay feature
We’re no strangers to Starbucks, the American coffee company and coffeehouse chain which was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide. Here in Singapore, Starbucks has launched Mobile Order & Pay, a new feature of the popular Starbucks Singapore mobile application, at 32 participating stores, a concerted effort to further connect with its local customers through different touch points and innovations. Joining us to tell us more is Patrick Kwok, the General Manager of Starbucks here in Singapore.

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Listen to his previous podcast:

Starbucks Celebrates 22 Years in Singapore
Patrick Kwok, General Manager, Starbucks Singapore shares more about its business model and strategy in Singapore - and how it plans to stay ahead in 2019.

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