Nigel Smith, DIA Brands

Nigel Smith, DIA Brands

1910_MDT_730

19 October 2020
Marketing Monday: Singapore brand mark to be introduced: But what values should it embody?
Singapore will be introducing a Singapore brand mark for local consumer lifestyle products in November and this is part of efforts to deepen the trusted premium for local brands. Nigel Smith, CEO & ECD, DIA Brands shares the challenges when coming up with a branding strategy and why it is important for Singapore to take up such an initiative especially during this crucial period of time.

Download the podcast.

Listen
Download SPH RADIO APP
Last Played
Last Played