Matthew Crabbe, Mintel Asia-Pacific

Matthew Crabbe, Mintel Asia-Pacific

27 May 2020
Building longer-term brand relevance without using the ‘C’ word
With evolving consumer habits since emergency measures for COVID-19 was introduced in March this year, majority of brands have taken a step back in the crisis period for fear of appearing tone-deaf. Find out what those consumer behavioural changes have been and how your brand can better reach out to consumers with Matthew Crabbe, Director of Trends at Mintel Asia Pacific. He speaks to Howie Lim in Mind Your Business.

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