Matt Sutton, Trafficguard

Matt Sutton, Trafficguard

13 December 2021
Why It Matters: Why ad fraud protection and prevention is integral to marketers during the holiday season
As the festivities and shopping extravaganzas pick up during this time of the year, more brands begin to invest their time, effort and dollars on campaigns to capitalise on these seasonal waves of shopping intent. But with the rise of ad fraud, not everyone can receive the fruits of their labour. Matt Sutton, Chief Revenue Officer, Trafficguard shares how brands and marketers can safeguard their budgets, prevent fraud and drive growth all at the same time.

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