Marita Abraham, Chief Marketing Officer, Zilingo

Marita Abraham, Chief Marketing Officer, Zilingo

Democratising Fashion For All
Two decades ago, the fashion industry was mainly spearheaded by retailers, producers, and designers. Today the industry is steered by consumers and the use of new digital technologies of all kinds. A leader driving the trend in this region is Southeast Asian e-commerce upstart Zilingo. How did they do it and why are they adamant about championing fashion democracy? Marita Abraham, Chief Marketing Officer, Zilingo

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