Leonard Lee, NUS Business School

Leonard Lee, NUS Business School

3 Jan 2020
Influence: What kind of shopper are you?
According to a study by the NUS Business School, there are 12 types of shoppers, with the most popular being classic shoppers. Classic shoppers are consumers who weigh different brands after a purchasing need arises, before deciding on one brand. We speak to the man who led the study, Professor Leonard Lee from the NUS Business School.

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