Lee Yik Hun, DFI Retail Group

Lee Yik Hun, DFI Retail Group

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9 March 2022
Soul of Business: Creating Little Joys in A Giant Way
On the Soul of Business, Claressa Monteiro speaks to Lee Yik Hun, Marketing Director, South East Asia Food, DFI Retail Group, on how Giant is creating little joys with the launch of initiatives that have and are continuing to help Singaporeans through the pandemic and especially with inflationary pressures and rising food costs now.

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Listen to his previous podcasts:

1 November 2021
Soul of Business: A Giant commitment to keeping Prices Low for Singaporeans
On Soul of Business, with rising concerns about inflation, Claressa Monteiro speaks to Lee Yik Hun, Marketing Director of South East Asia Food, DFI Retail Group, to talk about Giant’s commitment to keeping prices low for Singaporeans.

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17 April 2021
Weekends: Lee Yik Hun on how Giant is helping Singaporeans during the Covid pandemic
Glenn van Zutphen and award-winning author Neil Humphreys speak to Lee Yik Hun, Marketing Director of South East Asia Food, Dairy Farm Group about how Giant’s ‘Lower Prices That Last campaign’ made a difference to their customers and what we can expect from them in future.

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27 October 2020
Giant Singapore rebrands itself amidst Covid-19: What consumers can expect
Giant Singapore recently surprised consumers when it refreshed its brand logo to feature a fresh green colour and a new font. They have also launched a campaign reducing the price of hundreds of grocery products on a long-term basis, part of a multi-faceted strategy to reposition the chain in Singapore. Lee Yik Hun, Marketing Director of South East Asia Food, Dairy Farm Group shares why Giant Singapore made the huge decision to rebrand and relaunch itself amidst Covid-19 and what consumers can expect from one of Singapore’s leading food retailers now after they have relaunched themselves.

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