Lauren Vaccarello, Talend

Lauren Vaccarello, Talend

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24 May 2021
Navigating the demand for data privacy with new marketing strategies
With Google planning to halt their use of third-party cookies by the end of the year and stating they are pushing through data privacy bills, marketers are coming up against a major roadblock in tailoring campaigns and reporting on outcomes. Lauren Vaccarello, Chief Marketing Officer, Talend, shares how marketers can get their data fix despite the disappearance of the cookie and what they can do to meet rising consumer expectations.

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Listen to her previous podcasts:

13 October 2020
New Golden Rules to market to Generation Digital?
Michelle Martin and Lauren Vaccarello, CMO of Talend discuss how to gain the trust of the digital generation and the delicate balance between data privacy and marketing.

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