Junie Yeo, Rentokil Initial Singapore & Sam John, Prolitec

Junie Yeo, Rentokil Initial Singapore & Sam John, Prolitec

5 August 2019
Marketing Monday: Sensory marketing and its impact on businesses
Sensory marketing is used to reach a customer’s senses and influence their behaviour, based on how a brand makes them feel. Junie Yeo, Marketing Director, Rentokil Initial Singapore and Sam John, Director of Business Development Asia, Prolitec shares more about sensory marketing and if businesses should invest in it.

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