Joel Neoh, Fave

Joel Neoh, Fave

12 Nov 2019
Fave records 6-fold jump in sales on 11.11 (Singles’ Day)
Within the first few hours of Singapore’s Singles’ Day sale, Fave recorded a six-fold jump in sales. For the second time after last year’s positive growth, Fave has seen strong demand across the board with Beauty & Wellness and F&B deals contributing to more than 70% of total sales. Howie Lim speaks to co-founder and CEO, Joel Neoh, to find out how important 11.11 is for online retail and what it takes to pull off such a huge event.

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