Jochen Wirtz, National University of Singapore (NUS) Business School

Jochen Wirtz, National University of Singapore (NUS) Business School

8 July 2020
Why luxury firms can no longer ignore digitalisation
Many luxury brands are concerned being onine will dilute the brand and mar the customer experience, thus they still refuse to sell luxury fashion online. But thanks to the pandemic, they may now have no choice. Howie Lim speaks to Jochen Wirtz, Professor of Marketing at National University of Singapore (NUS) Business School to find out more.

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