7 July 2023
In the Spotlight: Unleashing the silver surfers, More Singaporean baby boomers are using social media platform
There’s a 33% increase in the average daily use of networking platforms over the last 3 years by baby boomers. This just shows that social media has had such an influence on people's lives, even across generations. However, Gen Z still remains the one to watch as they will have the greatest impact on the evolution of social media in the coming years.
We speak to Jo Ling Sun, Senior Trends Analyst, GWI more about this.

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