JJ Chai, Rainforest

JJ Chai, Rainforest

2705_MDT_730

27 May 2021
Understanding how an e-commerce brand aggregator works
Rainforest, an e-commerce brand aggregator headquartered in Singapore, is launching with US$36 million in seed financing to buy and grow Asia-based brands that sell on Amazon. The round comprised US$6.5 million in equity financing led by Nordstar, with participation from Insignia Ventures Partners. JJ Chai, CEO, Rainforest shares the importance of an e-commerce brand aggregator in the e-commerce world and the thinking process of how Rainforest picks the right brand to take over.

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