JJ Chai, Rainforest

JJ Chai, Rainforest

JJ Chai

8 January 2024
Biz-How-To: How to attract and retain talent with company share incentives
In today's competitive business landscape, companies are turning to Employee Stock Ownership Plans (ESOPs) to attract and retain talent, fostering an ownership mindset.
We draw some insights from an e-commerce brand builder that recently completed a company-wide ESOP buyback.
Our guest JJ Chai, Co-founder, Rainforest, shares the benefits, mechanics, considerations, setup procedures, potential drawbacks, implications for departing employees, and tax aspects of ESOPs.
We unpack of that in our weekly Biz-How-To segment where we share this guide for businesses considering this employee-centric approach.

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Listen To His Previous Podcasts:

27 May 2021
Understanding how an e-commerce brand aggregator works
Rainforest, an e-commerce brand aggregator headquartered in Singapore, is launching with US$36 million in seed financing to buy and grow Asia-based brands that sell on Amazon. The round comprised US$6.5 million in equity financing led by Nordstar, with participation from Insignia Ventures Partners. JJ Chai, CEO, Rainforest shares the importance of an e-commerce brand aggregator in the e-commerce world and the thinking process of how Rainforest picks the right brand to take over.

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