Jesher Loi, Ya Kun International Pte Ltd

Jesher Loi, Ya Kun International Pte Ltd

2020-10-01

2 October 2020
Influence: How a family business became a Singapore icon. Meet Jesher Loi of Ya Kun Kaya Toast
Ya Kun Kaya Toast was built by a man from Hainan who had no business background but did have the will to succeed and a wife with a secret kaya recipe. Three generations on, the grandson of the business pioneer shares personal stories describing how the business flourished, in this conversation with Michelle Martin. Jesher Loi, Director of Branding and Marketing Development at Ya Kun Kaya Toast, reflects on the grit it took to build a brand and his ideas on expanding the chain beyond Singapore. Jesher is featured in The Peak's Next Gen series.

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Listen to his previous podcasts:

18 January 2019
A Thriving Family Business Takes Work
What are the values that have been passed down and need to be passed down when running a family business? How different is it than running commercial public corporations? And does an ownership mentality hinder or aid the business? We find out from Jesher Loi, Director of Branding and Market Development of Yakun.

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