Jake Berber & Tan Ding Jie, Prefer

Jake Berber & Tan Ding Jie, Prefer

Jake Berber & Tan Ding Jie

3 April 2024
Mind Your Business: Neuroscience + Food Science = Sustainable bean-free coffee?
Traditional coffee is typically made from the roasted seeds, commonly known as beans, of the Coffea plant.
But today, we embark on a flavour journey like no other with a groundbreaking bioflavours start-up poised to redefine coffee culture.
Explore the innovative minds behind Asia and Singapore’s first bean-free coffee, crafted through cutting-edge fermentation technology.
Each cup embodies a commitment to flavour, sustainability, and a future without compromise.
Jake Berber, CEO, Prefer, who has a background in Neuroscience & Tan Ding Jie, CTO, Prefer, who specialises in Food science, share more.

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