Evelyn Ler, KitchenAid Asia

Evelyn Ler, KitchenAid Asia

18 March 2021
Colour forecasting: Why colour is a huge part of KitchenAid's legacy and business success
KitchenAid has unveiled its annual Colour of the Year 2021 in Singapore, so what colour is it? And how big of an influence does the colour of a product have on their sales number? Evelyn Ler, General Manager, KitchenAid Asia shares more on the science behind colour forecasting.

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