4 October 2019
What are the biggest changes in consumer behaviour since the digital age?
Technology is changing the ways in which marketers and consumers interact, as well as offering a mind-boggling range of new options. But making a product as attractive as possible remains a challenge. Marketers must seed information into the marketplace, identify interested consumers, engage those consumers in conversation, and then convert them into purchasers and users of the final product. While technology makes it easier to reach out to the masses, the rapidly-changing message space presents consumers with even more options, and more opportunities to turn away from marketing messages. Dr Wang Yue, Head of the Doctor of Business Administration Programme at the Singapore University of Social Sciences, tell us more.

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