Dhiren Amin, Income
Dhiren Amin, Income

16 January 2023
Why It Matters: Why Income adopts people-first as the core of what it does
Income recently released a series of integrated campaigns to encourage people to tackle important conversations surrounding their personal and financial wellbeing.
As connecting with customers on a personal level becomes increasingly important, Dhiren Amin, Chief Customer Officer, Income shares how it has successfully injected the people-first marketing strategy into the heart of the brand.
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