Beverly Chen, Appsflyer

Beverly Chen, Appsflyer

17 July 2019
How Businesses Can Fight Against Mobile Ad Fraud
Mobile ad fraud - when scammers use programs or bots to generate fake clicks, stealing from advertising budgets is a $650m problem in the Asia Pacific region. Beverly Chen, APAC Marketing Director at AppsFlyer, shares more her latest research and what it means for businesses.

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