Bernard Ho, Ngee Ann Polytechnic

Bernard Ho, Ngee Ann Polytechnic

29 July 2019
Marketing Monday: How Much Should Businesses Set Aside for Brand Loyalty?
Recently, a report by Nielsen showed that brand-switching is a new trend for Singaporeans. Bernard Ho, Senior Lecturer from the School of Film & Media Studies at Ngee Ann Polytechnic shares more about how the marketing of a business can help retain consumer loyalty.

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