Benjamin Soubies, Talkwalker

Benjamin Soubies, Talkwalker

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18 April 2022
Why It Matters: Why brands are not connecting with their audiences
In today’s ever-evolving economy, it is crucial for brands to understand and connect with their consumers to drive real benefits, including increased sales and client retention especially as audiences become more unpredictable than ever. Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker shares with us findings from Talkwalker's ‘Shape Tomorrow’ report, detailing conversations around 100 global brands and identifying what consumers expect brands to be working on.

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29 November 2021
Why It Matters: How meta verses will be the next consumer connection
A report by Talkwaker and HubSpot – tailored for markets worldwide – recently revealed the latest social media trends in seven languages. Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker shares the key highlights from the report, along with how metaverses will be the next consumer connection in the marketing scene.

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