5 January 2023
Market View: McDonald’s Singapore on inflationary environment and prices, plans for 2023, price differentiation across locations, and the odds of opening automated locations in future
At this time of the day we love to ask “What’s for dinner?” but as we decide on what to eat next, fast food is on the table right now on Market View.
Now, fast food has long been described as convenient and pocket-friendly. But with inflation hitting operators, we want to find out how fast food chains are dealing with the rising costs, and if they could take selling prices higher.
On Market View, Prime Time’s finance presenter Chua Tian Tian posed these questions to Benjamin Boh, Managing Director, Mcdonald’s Singapore.
They also chatted about McDonald’s Singapore’s plans for 2023, possibility of new menu items, the rationale behind price differentiation across locations within the city state, as well as the odds of opening automated locations in the island to entice customers on the go.

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