Arvin Tang, AKÏN

Arvin Tang, AKÏN

0712_MDT_735

7 December 2020
Human Brand Methodology: How it can re-examine a brand
Research has shown that brands that take a human approach are better at connecting with consumers and gaining trust. It was also found that brands that behave like humans find more favour with consumers. Arvin Tang, Managing Director, AKÏN shares what Human Brand Methodology (HBM) is and how important it can be for a brand.

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