9 September 2022
Why It Matters: Keeping up with being relevant with the new consumer generation
Non-alcoholic and low-alcohol beverages are the 'in' thing right now with sales of these drinks increase by 8.1 percent with non-alcoholic one spiked by 33.2 percent. It looks like the new generation of consumers are welcoming such beverages bringing along an estimate growth of over 3 percent yearly. But what does this mean for companies likes Asia Pacific Breweries Singapore? How do they keep up with trends and the changes in habits in the consumer market? Andy Hewson, Managing Director, Asia Pacific Breweries Singapore shares more.

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Listen to his previous podcasts:

Heineken 0.0 Give It A Shot
Andy Hewson Managing Director, Asia Pacific Breweries stops in for Coffee with Claressa and brings some cold ones with him as they discuss the merits of 0.0 beer.

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