Anders Heikenfeldt, Pomelo

Anders Heikenfeldt, Pomelo

19 March 2020
How Pomelo continues expanding even when retailers are shuttering
Launched in 2013, Pomelo is a modern fashion brand that is still standing strong amidst the retail apocalypse, opening 10 new stores across Thailand and Singapore in 2019, with further plans to expand across Southeast Asia. Anders Heikenfeldt, Chief Retail Officer, Pomelo shares the reason for Pomelo's opposite approach and his vision for the company.

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