With Socialbakers, Shopee is Taking a Data-First Approach to Digital Campaign Management
Southeast Asia's leading e-commerce platform is leveraging AI to deepen engagement with users across Southeast Asia and Taiwan
SINGAPORE, Aug. 4, 2020 /PRNewswire/ -- Socialbakers, the leading unified platform for social media marketing, today announced how its partnership with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is driving engagement on Shopee's social media platforms to new heights. Leveraging Socialbakers' Content Hub, automated content labelling, and personalised dashboards, Shopee has not only improved operational efficiency and performance measurement, but also heavily influenced the number of conversions in the process.
Shopee is the number one shopping app in Southeast Asia, according to App Annie. It has captured the hearts and minds of consumers through a strong understanding of the region and well-executed localised strategies. Getting to its monolithic status today involved putting audience engagement at the centre of their strategy, allowing them to stand out in the industry and build unique relationships with their extensive user base in each market.
Executing this strategy required a robust end-to-end workflow. Starting from content creation to execution and finally reporting of results, Shopee's large social media presence requires a reliable platform for effective cross-channel analysis. By working with Socialbakers and utilising Content Hub, Shopee is also able to execute post-performance analysis of social media campaigns more effectively.
Establishing their entire content management workflow in the Socialbakers Suite has given Shopee the capability to digest data, learn from it and generate content performance analysis that goes beyond traditional engagement metrics. As a result, Shopee is now experiencing improved operational efficiency and insight generation to drive audience engagement.
Agatha Soh, Head of Regional Marketing at Shopee said, "Shopee was built to cater to local needs and fulfill the increased need for engagement and social interaction. Users have always been at the core of our community building and engagement strategies. We closely monitor the latest trends and industry movements to deliver content that our users enjoy. Socialbakers' strong suite of tools helps us to effectively optimise our data-driven approach to consumer engagement, enabling us to serve our users in the best way possible. We look forward to a continued partnership with Socialbakers."
"Shopee is the perfect example of a brand that understands the importance of great content when it comes to driving engagement on social media," said Charles Tidswell, Vice President JAPAC at Socialbakers. "By establishing their entire content management workflow in the Socialbakers Content Hub, Shopee has not only improved operational efficiency and performance measurement, but also heavily influenced the number of conversions in the process. Shopee's audience-first approach to social media enables them to stand out in the industry and build unique customer relationships."
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