UnionBank Takes Honours at Global Retail Banking Innovation Awards 2019 for Unscrambl-developed Technology

Unscrambl's qbo CX, an AI-powered contextually-aware and location-aware chatbot developed for UnionBank, wins Highly Acclaimed Chatbot Service

MANILA, Philippines, Dec. 3, 2019 /PRNewswire/ -- Unscrambl, the company democratizing data discovery and insights consumption to accelerate the way businesses make decisions, announced today that its partner, Union Bank of the Philippines (UnionBank), has received the award for Highly Acclaimed Chatbot Service at the 2019 Global Retail Banking Innovation Awards in Singapore. Unscrambl developed the chatbot to enhance customer experiences for UnionBank.

Global Retail Banking Innovation Awards 2019. Award received by FVP Michael Magbanua, Customer Engagement Group Head, UnionBank
Global Retail Banking Innovation Awards 2019. Award received by FVP Michael Magbanua, Customer Engagement Group Head, UnionBank


Unscrambl is an Augmented Intelligence Company that creates AI-powered digital employees for enterprises.
Unscrambl is an Augmented Intelligence Company that creates AI-powered digital employees for enterprises.

The chatbot, called qbo CX from Unscrambl, combines the latest technology in real-time analytics, Natural Language Processing (NLP) and Artficial Intelligence (AI), providing the bank's customers a cutting-edge customer experience. qbo CX integrates with customer-facing channels like Facebook Messenger as well as the bank's own systems, and provides a truly personalized, contextual and conversational experience. This means that customers can converse naturally with qbo CX, and the bot can in turn deliver useful services such as helping customers make payments, finding the nearest branch or telling them their current account balance. qbo CX understands how the customer arrived on the chatbot - whether they clicked through an email or an ad - and adds information to the customer's profile throughout the conversation. qbo CX provides detailed telemetry about user behaviour, helping Unionbank optimize their conversations with customers, and learning about customer preferences.

"We're thrilled that UnionBank was able to achieve this honour based on the technology we customized for them," said Vibhore Kumar, CEO of Unscrambl. "qbo CX has become a valuable virtual employee available 24/7 for the bank, engaging in more than 15,000 conversations each month, and delivering 90 percent NLP accuracy. The best news is that abo CX is now available for other businesses that are in need of assistance with customer acquisition or customer support."

Benefits of qbo for business are numerous and include:

  • Customer service available 24/7 for customers on favourite messaging platforms like Facebook Messenger.
  • Frustration-free, intelligent conversations leveraging AI and NLP to improve comprehension and response over traditional chatbots.
  • Automation of a variety of resource-intensive processes, including responding to customer queries, making relevant product recommendations, onboarding users and executing service requests.
  • Go live rapidly and at scale with an out-of-the-box library of intents and Machine Learning algorithms.
  • Lead the conversation with content that is contextually relevant to the user's visit, while building up the user's profile.

"Unscrambl not only delivered a platform on time and within budget, but also enabled us to think outside the box in terms of the capabilities and services that could transform our business. In short, they are the definition of an innovative tech partner," says Rafael M. Aboitiz, Digital Engagement Head of UnionBank.

Organised by the Digital Banker, the Global Retail Banking Innovation Awards confers accolades of excellence and distinction to industry players that are setting new standards of service delivery, digital innovation, product developments, payments, technology, and customer experience.

About Unscrambl

Unscrambl is an Augmented Intelligence Company that creates AI-powered cognitive agents for enterprises, disrupting traditional business processes - from how insights are accessed, to how decisions are made, to how actions are taken.

Unscrambl's virtual employee, qbo, is a trusted digital employee, data superhero, and brilliant analyst, all rolled into one. qbo Insights enables business users to have a two-way conversation with a virtual business analyst in natural English language and receive deep insights and visualizations in return. This enables AI-powered insights on the fly, fueling productivity and creativity within the organization. qbo Campaigns reinvents customer engagement programs with continuous intelligence, boosting marketing productivity by over 40 percent, and leveraging real-time data to fuel customer communication. qbo CX is a contextually-aware and location-aware chatbot that speaks to customers naturally and easily, giving them personalized offers and recommendations. 

Unscrambl has been recognized by Gartner in the emerging space of 'Conversational Analytics.' In two consecutive years. Founded in 2013, Unscrambl is headquartered in Atlanta, USA, with offices in India, the Philippines, Singapore, and Turkey. Learn more at https://unscrambl.ai.

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