PT YOT Inspirasi Nusantara (Young On Top) Invest in Hipwee to Create a Greater Impact for the Advancement of Indonesia's Young Generation
JAKARTA, Indonesia, Aug. 14, 2020 /PRNewswire/ -- PT YOT Inspirasi Nusantara (Young On Top) has invested in Hipwee to reach more young Indonesians in an effort to carry out its vision, which is "to create stronger next generations of Indonesia".
Based on Statistics Indonesia (Badan Pusat Statistik/BPS) data for 2019, the number of youth in Indonesia is 64.19 million or a quarter of the total population of Indonesia. This means that youth have a very important role for the progress of the nation. Seeing this, PT YOT Inspirasi Nusantara (Young On Top) for 11 years has consistently empowered Indonesia's young people to become strong and qualified future generations of the nation.
In an effort to have an even bigger impact, Young On Top has invested in Hipwee, an informative, inspiring and entertaining online media for young people.
"The value similarities between Young On Top and Hipwee have made Young On Top interested in investing and developing Hipwee together with companies under the YOT group," said Billy Boen, Founder & CEO of YOT Nusantara (Holding).
Nendra Rengganis who is often called Monik, as CEO of Hipwee hopes that this collaboration between Young On Top and Hipwee will provide flexibility to create content that is not only clickable, but also has an impact and helps solve various problems faced by young Indonesians. "We can't wait to collaborate and create many new breakthroughs that hopefully can accompany the steps of young Indonesians in finding the best version of themselves," Monik concluded.
"Kejora Capital welcomes the presence of YOT to strengthening the brand and developing Hipwee in the future. Hopefully the YOT, Kejora, and Hipwee ecosystems will be able to have an even greater positive impact on Indonesian youth", said Andy Zain, Co-founder & Managing Partner of Kejora Capital which is Hipwee's investor.
Young On Top entrusts Alexander Zulkarnain, who has been working in the world of media, brands and startups for a dozen years to handle matters related to developing Hipwee's business, brand and partnership going forward. With his experience, Alexander, who was appointed to become Hipwee's Chief Brand Officer, is expected to be able to make a positive contribution so that Hipwee can grow even bigger and benefit all Indonesia's young generations.
PT YOT Inspirasi Nusantara (YOT) is a community-based company that focuses on developing the potential of the younger generation in Indonesia in terms of skills, knowledge and attitude. Starting from a book entitled "Young On Top" written by Billy Boen in 2009, YOT has now developed into a community organization spread across 24 cities in Indonesia with a total of more than 600,000 YOT members throughout Indonesia.
YOT has become a solid ecosystem and is focused on advancing Indonesia's young generation. Those who are in the YOT ecosystem include: gdilab.com (a digital analytics company), topkarir.com (career portal for Indonesian youth), maingame.com (a national game platform), and bizhare.id (a startup equity crowd funding).
Hipwee is an online media that focuses on creating positive content that solves the typical problems of young people. To disseminate its content, Hipwee uses a virality strategy on social media. Founded on April 17, 2014, until now Hipwee has developed into a media of reference for positive content for Indonesian youth with a primary target age of 18 to 24 years. The content in Hipwee has the themes of Relationships, Entertainment, Tips, Features, Motivation, Travel, Wedding, Showbiz and Young Mom.
Hipwee, which is one of Kejora Capital's portfolios, has communities spread across various cities in Indonesia such as Jakarta, Bandung, Surabaya, Malang, Solo, Yogyakarta, and has more than 9,000 active contributors who write on the Community feature with 25 million page views and 10 million users every month.
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