Global tech leaders rank e-commerce and social networking platforms as most disruptive business models in next three years, KPMG survey finds

Chinese companies among the most disruptive companies driving innovation in the global tech market

HONG KONG, Nov. 27, 2019 /PRNewswire/ -- Nearly half of global tech leaders expect either e-commerce platforms (27 percent) or social networking platforms (22 percent) to be the most disruptive business models over the next three years, according to over 740 technology industry leaders from 12 countries who participated in KPMG's Technology Industry Innovation Survey.

The finding comes as global e-commerce spending is expected to increase from USD 3.5 trillion in 2019 to USD 6.5 trillion in 2023[1], with e-commerce giants pioneering new technologies such as AI, speech recognition, drones and autonomous vehicles.

Tim Zanni, Global Technology Sector Leader, KPMG International, said, "E-commerce giants are pioneering the use of new technologies and often disrupting other sectors like food delivery, healthcare, insurance, energy and prescription drugs, while social networking platforms are striving to capture an ever-larger percentage of consumer mind share and wallet with new offerings."

Although tech leaders believe this disruption will be led by US companies Amazon and Apple, many believe that Chinese companies are also likely to be among the most disruptive companies in the coming years.

Philip Ng, Partner and Head of Technology, KPMG China, commented, "Among the most disruptive businesses, China and US companies dominate the list. These disruptive companies tend to drive innovation in multiple sectors, which by default will be disruptive to many other companies but also result in great utility and benefits."

Fifteen percent believe Alibaba will be the most disruptive company, following closely behind Amazon (16 percent) and Apple (16 percent). Chinese companies Baidu (4 percent), Tencent (3 percent), Didi (2 percent) and Xiaomi (2 percent) were also named among the most disruptive.

Irene Chu, Partner and Head of New Economy & Life Sciences, Hong Kong, KPMG China, added, "While emerging technologies will certainly have widespread impact, certain industries are more susceptible to disruption than others. Telecommunications, industrial manufacturing, healthcare/life sciences, aerospace/defense, financial services, in that order, are expected to be most likely to experience the greatest transformation as a direct result of emerging technologies."

On a personal level, global tech executives named social media apps among their favourite apps, consistent with social networking platforms ranking as the second most disruptive business model overall. However, while digital payment platforms were also ranked a highly disruptive business model, payment apps were not named as a favourite app, suggesting that full consumer adoption and reliance is still a way off.

In terms of visionaries who are leading the way in the tech world, industry leaders named Sundar Pichai, Elon Musk and Jack Ma as their top three technology innovation visionaries. Interestingly, in a separate survey of 600 millennials working in the tech industry globally, respondents made similar choices, with the top three being Elon Musk, Jack Ma and Bill Gates, but they also cited more Chinese leaders.

[1] Andrew Lipsman, "Global Ecommerce 2019," eMarketer (May 2019)

About KPMG China

KPMG China is based in 23 offices across 21 cities with around 12,000 partners and staff in Beijing, Changsha, Chengdu, Chongqing, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Nanjing, Qingdao, Shanghai, Shenyang, Shenzhen, Tianjin, Wuhan, Xiamen, Xi'an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 153 countries and territories and have 207,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

In 1992, KPMG became the first international accounting network to be granted a joint venture licence in mainland China. KPMG was also the first among the Big Four in mainland China to convert from a joint venture to a special general partnership, as of 1 August 2012. Additionally, the Hong Kong firm can trace its origins to 1945. This early commitment to this market, together with an unwavering focus on quality, has been the foundation for accumulated industry experience, and is reflected in KPMG's appointment for multidisciplinary services (including audit, tax and advisory) by some of China's most prestigious companies.

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