DHL welcomes Justin Baird as head of its Asia Pacific Innovation Center

  • Baird will drive the deployment of innovative logistics solutions by leveraging emerging technologies and partnerships with customers and experts
  • He brings twenty years of experience in management, digital innovation, and product development and commercialization to the role

SINGAPORE, June 23, 2020 /PRNewswire/ -- DHL, the world's leading logistics provider, named Justin Baird as the Head of its Asia Pacific Innovation Center (APIC) in Singapore. The first dedicated center for innovative logistics services in Asia Pacific and one of three DHL innovation centers globally, APIC is a test bed for emerging logistics-related technologies and a showcase of the latest innovations to reinvent supply chains.

Justin Baird joins DHL as head of its Asia Pacific Innovation Center.
Justin Baird joins DHL as head of its Asia Pacific Innovation Center.


"Digitalization, which underpins the Deutsche Post DHL Group's Strategy 2025, has the potential to transform logistics and create long-term value for businesses. Our innovation centers around the world aim to provide a platform to convert ideas into customer-centric solutions that can realize that potential. I am convinced that Justin's experience will be invaluable in fostering collaboration and innovation among our customers and partners in Asia," said Matthias Heutger, Global Head of Innovation and Commercial Development at DHL.

With over two decades of experience in management and emerging technology, Justin's expertise ranges from research and development to interactive multimedia installation technologies. He previously held management roles in Imagination Australia, Mosaic and Accenture, and spent five years as an innovationist at Google where he played an instrumental role in launching the first Android devices in Asia Pacific.

"DHL has done tremendous work in the next evolution of logistics with innovative tools like the DHL Resilience360, a business continuity management tool that leverages AI, and robotics to simplify operations. I am deeply passionate about forming a community of like-minded technologists in the sector and look forward to building upon APIC's capabilities to develop disruptive innovations that will shape the future of logistics," said Baird.

Established in 2015, APIC in Singapore is DHL's only innovation center in the region. The logistics provider has two other innovation centers in Cologne, Germany and Chicago in the US. APIC was formally headed by Pang Mei Yee, who recently took on the role of Head of DHL Consulting in Asia.

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Note to editors:

With innovation high on the agenda, key players are tapping technology to solve problems that have long plagued the industry. Read about patents that could usher logistics into the future.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as "The logistics company for the world".

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 63 billion euros in 2019. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.

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