CIIE bureau signs MOU with New Zealand

AUCKLAND, New Zealand, Dec. 16, 2019 /PRNewswire/ -- Representatives from the China International Import Expo Bureau and the New Zealand Trade and Enterprise signed a memorandum of understanding at a promotion event for the 2020 edition of the CIIE in Auckland, New Zealand on Dec 9.  

CIIE bureau signs MOU with New Zealand
CIIE bureau signs MOU with New Zealand

A month after the conclusion of the second China International Import Expo (CIIE), overseas roadshows are in full swing to welcome foreign companies to tap into the growing Chinese market and seize business opportunities at next year's edition.

Having attended the CIIE for two consecutive years, the New Zealand government and enterprises expressed continued interest in participating in the 2020 event after a promotional roadshow in Auckland, New Zealand on Dec 9.

The number of New Zealand exhibitors at this year's CIIE increased by about 40 percent compared with the inaugural edition, while the total exhibition area also increased by about 20 percent, said Sun Chenghai, vice director of the CIIE Bureau and chairman of the Board of the National Exhibition and Convention Center (Shanghai).

Caroline Bilkey, director of Foreign Affairs and Trade at New Zealand's Auckland office, hailed the CIIE as a great platform for her country's enterprises to expand to the Chinese market. She also pointed out that New Zealand companies have reaped benefits from the expo over the past two years.

More than 60 New Zealand companies participated in the second CIIE, accounting for an exhibition area of more than 6,000 square meters.

New Zealand companies are welcomed to support the third CIIE and play a more important role in the Chinese market, according to Huang Yuefeng, economic and commercial counsellor of the Chinese Embassy in New Zealand.

During the event, the CIIE Bureau and the New Zealand Trade and Enterprise signed a memorandum of understanding for next year's expo.

New Zealand's largest trading partner, China is also the Oceanian country's top export market and source of imports.

Official statistics show that in 2018, bilateral trade between the two nations totaled $16.86 billion. New Zealand's exports to China last year were valued at $11.08 billion.

The second CIIE concluded with $71.13 billion worth of tentative deals reached for one-year purchases of goods and services, a sharp rise as compared to last year.

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