Bangkok Life Assurance honoured as "Top Community Care Companies in Asia" at Asia Corporate Excellence & Sustainability Awards 2020

BANGKOK, Sept. 15, 2020 /PRNewswire/ -- Bangkok Life Assurance PCL (BLA), Thailand's leading life insurance company and a provider of comprehensive financial planning, was awarded "Top Community Care Companies in Asia" at the prestigious Asia Corporate Excellence & Sustainability Awards (ACES) 2020.

M.L. Jiraseth Sukhasvasti, President and CEO of Bangkok Life Assurance PCL
M.L. Jiraseth Sukhasvasti, President and CEO of Bangkok Life Assurance PCL

Organised by MORS Group, the ACES Awards recognise successful companies and individuals in Asia across two major domains; leadership and corporate social responsibility. The awards honour services and achievements of businesses, both large and small, national and international, for outstanding contributions to their communities and the world.

M.L. Jiraseth Sukhasvasti, President and CEO of Bangkok Life Assurance PCL said "BLA earned the award for its CSR activities under "Live as You Design", a concept perfectly aligned with the organization's core vision and business offer. The main objective is to promote financial literacy and planning for all segments of the Thai population so that they can have a secure and happy life at every age-span. Financial literacy and planning also serves as protection against the impact of unexpected disruptions such as the likes of COVID-19 pandemic.

Initiatives implemented by BLA include PR booths, monthly club activities and digital media communication aimed at sharing knowledge of financial planning, life insurance, risk prevention and wealth accumulation for people in Bangkok and upcountry alike. Furthermore, the company is determined to increase convenience for both customers and life insurance agents in accessing information and services via mobile applications and smart systems as well as to develop a variety of financial products, microinsurance and health insurance plans which meet different needs of the customers.

The company also trained professional financial advisors to serve customers regarding insurance and investment in mutual funds, helping them make effective financial plans."

"We are absolutely honored to have received this award," said M.L. Jiraseth Sukhasvasti, "It is BLA's vision and mission to extend coverage benefits to all and improve financial literacy among our customers, helping them grow their savings and manage their debt. This award underlines our commitment to reducing the socioeconomic gap in order to improve people's quality of life and the well-being of society."


Ratchada Pasunta
DC Consultants and Marketing Communications

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