Lee Yik Hun, Dairy Farm Group

Lee Yik Hun, Dairy Farm Group

17 April 2021
Weekends: Lee Yik Hun on how Giant is helping Singaporeans during the Covid pandemic
Glenn van Zutphen and award-winning author Neil Humphreys speak to Lee Yik Hun, Marketing Director of South East Asia Food, Dairy Farm Group about how Giant’s ‘Lower Prices That Last campaign’ made a difference to their customers and what we can expect from them in future.

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27 October 2020
Giant Singapore rebrands itself amidst Covid-19: What consumers can expect
Giant Singapore recently surprised consumers when it refreshed its brand logo to feature a fresh green colour and a new font. They have also launched a campaign reducing the price of hundreds of grocery products on a long-term basis, part of a multi-faceted strategy to reposition the chain in Singapore. Lee Yik Hun, Marketing Director of South East Asia Food, Dairy Farm Group shares why Giant Singapore made the huge decision to rebrand and relaunch itself amidst Covid-19 and what consumers can expect from one of Singapore’s leading food retailers now after they have relaunched themselves.

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