23 December 2020
Nielsen Shop Shifting Report: Singaporeans shifting their physical preference to where they shop
A recently released Nielsen Shop Shifting Report revealed that the highest revenue ‘Golden Stores’ - that account for 80% of sales - are experiencing major changes, with extreme sales declines at individual stores around the world. Craig Houliston, Client Delivery Leader for Southeast Asia, Nielsen shares where Singaporeans’ are shopping now and how this shift of preference on where to shop is affecting various businesses.

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