Arthur Altounian, INCA

Arthur Altounian, INCA

0911_MDT_730

9 November 2020
Marketing Monday: Influencer Fraud, the shady side of social media
A study on Instagram influencers in Singapore reveals that over 47 percent are using artificial methods to inflate statistics on the social network. Arthur Altounian, APAC Client Development Director, INCA shares how brands can spot a true influencer against a fraud and the consequences of influencer fraud.

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